Guide to buying a French Connection Dress

A lot of women loves to wear dresses for particular occasions and of course, they would love to wear a dress that would definitely match the event or party they are going to in order to garner the right impression and attention. Sometimes the dresses that are neat and clean are the dresses of the day. As people are being more particular with the dresses they wore, companies like French Connection have raised the spotlight for these clothing items.
A French Connection dress is one of the most sought after dresses of the urban chic today. They have also helped in the upsurge of women’s dresses in present times and a French Connection dress is something that a lot of women are coveting for.

A French Connection dress offers a wide array of collection where a girl can choose from and having none of these in a woman’s wardrobe can sometimes spell trouble especially when an evening party is looming in.
The great thing about a French Connection dress is that it could be for any age group and even culture because of its versatility and comfort, not to mention a chic style that can be both simple and elegant.

French Connection caters to the every needs of a customer and it can be seen in a French Connection dress and different collections that they carry. The number of women’s dresses produced every year is constantly increasing, therefore there will always be dresses for a woman to have. As with any sort of clothes, dresses enjoy a sea of variation as variety is the taste of life. French Connection dresses are different from other brands and also takes care that the wearer appears attractive and irresistible. Due to those reasons and more, a French Connection dress is always in demand.

The various style that the French Connection has is endless and ranges from a Season dress, Mosaic Dress, Petal dress, Eden dress, Jewel dress. Rix dress, Mosa dress, See Me dress, sequin and many more that you would probably want in your wardrobe now. These French Connection dresses vary in their material, design and patterns. They are of great varieties like sleeveless dresses, fully embellished ones, short sleeve and are associated with various neck patterns and the fabrics also vary.

French Connection is global brand that keeps up with high-quality made clothing and trendy fashion that supplies the never ending demands of society today.

L’Oreal Mascara Misleading the Public?

L’Oreal Mascara Misleading the Public?


The ad that had Penelope Cruz by L’Oreal mascara is receiving a few throws of criticism from the Advertising Standards Authority, saying that it may mislead the public.
Why? Well, for one, Penelope Cruz was wearing false eyelashes and the ASA ruled out that it may mislead the public.

One complainant contacted the ASA, concerned that Cruz was wearing false eyelashes in the ads for L’Oreal Telescopic mascara and therefore exaggerating the length of her eyelashes that could be achieved once the product has been used.

L’Oreal mascara claim “up to 60% longer”, both featured in the TV ad and the press ads, was supported by scientific data and consumer data.

It added that the claim did not refer to actual lash extension but rather to a perceived increase in length when the lash tips were made more visible after applying L’Oreal mascara.
L’Oreal told the ASA that false eyelashes were necessary in order to fill the gaps between Cruz’s natural lashes before Telescopic mascara was applied.

In their defense, L’Oreal argues that many women indeed wear false eyelashes and reiterated that up to 60% longer lashes could be achieved by applying the mascara regardless of whether lashes were real or artificial.

Despite the rebuttal, the ASA ruled that the ads that was created by advertising agency McCann Erickson could be misleading.

“We concluded that, in the absence of a disclaimer stating that Penelope Cruz was wearing some individual false lashes added to her natural lashes, and because the ad did not make clear that the claim referred to an increase in the ‘appearance’ of lash length, the ads could mislead.” The regulator said.

The ASA have informed and instructed the company L’Oreal to include a disclaimer in their future ads that feature models wearing false eyelashes and to ensure any further campaigns for the product made clear that the “up to 60%” claim referred only to the appearance of the lashes.

The ASA also criticized the company for its lack of promptness when it came to responding with the complaint.

The company may be lashed by these criticisms they are still confident with the products that they are selling and may have just lost a footing there with the ads. The criticism didn’t really create any damage since the L’Oreal mascara products are still getting sales globally despite the slamming of ASA with their ads.

Mango Clothes: A Trendy High Fashion Brand with Unique Business Principles

Let us discuss a few things about the world’s second Spanish fashion retailer—Mango. Although Mango and Zara have the same target market, their business model and strategies are different in many ways.

Mango was established in 1984 with the opening of their first store in Passeig de Gracia in Barcelona. One of the founding brothers, Isaak Andic, who is currently also the president, is in control of the company which is 100% family owned. Given the fact that it may enlarge the company’s financial base, there are no plans of selling Mango shares in the stock market so far.

 The Franchising Strategy

Mango’s franchising strategy allows the company to achieve worldwide presence without shouldering the costs of store ownership. Its international expansion began in 1992 with the opening of two stores in Portugal. In 1997, half of its revenues were already coming from stores outside of Spain. This figure has reached 77% in 2008. The brand has now over 1700 points of sale in 100 different countries and is still growing.

 Zero Manufacturing

Unlike Zara, the company does not manufacture any of its Mango clothes. They rely on more 140 suppliers worldwide, with each region specializing in a certain type of clothing that it can manufacture at a competitive price. With a huge number of suppliers and sales in 90 countries, it can be imagined how powerful and well-designed their supply chain information system is to support their current success and future expansion.

 Communication Focus

Mango’s target market is exactly defined and comprised of women who love fashion and want to wear the latest fashion trends. The company believes that 30% of the passersby are actually within their target market. This way the brand’s essence is not diluted and is very focused on the target market.

Unlike its other Spanish rival, Zara, Mango is actively focused on its image, communications, campaigns, PR events and celebrities to support its fashion presence and promote the brand.

Celebrities are the center of each communication campaign of their Mango clothes fashion line. They are the best people to embody the brand’s essence which include Penelope Cruz, Monica Cruz, Scarlett Johansson and newcomer Olivia Palermo from the MTV show “The City.”

Mango also uses events like the Mango Fashion Awards to recognize its fashion sense. John Paul Gaultier was made chairman of its third edition which featured young designers from different parts of the world to compete in a fashion design contest. This kind of initiative is both interesting and exciting in the sense that it builds the framework for the future of ready-to-wear fashion design, and it also paves the way for the discovery and development of young designers.

Mango has a fashion blog called “Keep the Beat” that it utilizes to keep in touch with its customers and take every opportunity to promote and market the brand.

In conclusion, it is safe to say that Mango has its own distinctive positioning and strategy that is supported by a supply chain that needs to be as lean and fast as possible.