Lovely Laundry Dresses for the Ladies

Lovely Laundry Dresses for the Ladies


By Laundry dresses, we don’t mean the dress that you wear when you’re doing your laundry have you any but by Laundry dress, we mean the elegant and sophisticated dresses by Shelli Segal.
These are actually the hottest clothes to hit the fashion market in recent years.
If you want a product line that is clean and sophisticated that can also be appropriate for any age then Laundry dresses are you.
From young women, to teens and even mature women can look fabulous in Laundry dresses by Shelli Segal for any good reasons.

The style of the Laundry dresses line is timeless and is always flattering. It comes in an array of designs and styles that can take you from the bridal party to the park in one label. This is a rare accomplishment that is quite welcome by many women of all ages.

The dresses are always stunning especially the bridesmaid collection, despite the formality of the gowns available they are in fact found to be very comfortable by a lot of women. The fabric used is touchable and it breathes well which is very important for occasions such as weddings. It maintains a classic elegance without the traditional suffering most bridesmaids have to endure in the past years.

The gowns for bridesmaids are made only of high-quality materials and will run a little more than your average dress but the extra cash is definitely well spent. Consider it as a sound investment as most women do. The dress is indeed appropriate for nearly any formal occasions such as evening dinners and balls. But don’t just limit it to the formal events as Laundry dresses have such clean lines and simple style that it can also be transitioned into a more casual situation too.

The selections of Laundry by Shell Segal range from formal to casual. Nearly any of the outfits can be dressed up for formal outings or even dressed down for nearly any occasion. The only thing you need is to be comfortable in extremely looking great!

It is a must have to get at least two Laundry dresses as not everyone can actually afford to have them in the closet but consider it as a great investment that you can also pass down to your daughters and granddaughters because of its timeless appeal that will never be out of style. It is suitable for any situation and it will be around for a very long time.

L’Oreal Mascara Misleading the Public?

L’Oreal Mascara Misleading the Public?


The ad that had Penelope Cruz by L’Oreal mascara is receiving a few throws of criticism from the Advertising Standards Authority, saying that it may mislead the public.
Why? Well, for one, Penelope Cruz was wearing false eyelashes and the ASA ruled out that it may mislead the public.

One complainant contacted the ASA, concerned that Cruz was wearing false eyelashes in the ads for L’Oreal Telescopic mascara and therefore exaggerating the length of her eyelashes that could be achieved once the product has been used.

L’Oreal mascara claim “up to 60% longer”, both featured in the TV ad and the press ads, was supported by scientific data and consumer data.

It added that the claim did not refer to actual lash extension but rather to a perceived increase in length when the lash tips were made more visible after applying L’Oreal mascara.
L’Oreal told the ASA that false eyelashes were necessary in order to fill the gaps between Cruz’s natural lashes before Telescopic mascara was applied.

In their defense, L’Oreal argues that many women indeed wear false eyelashes and reiterated that up to 60% longer lashes could be achieved by applying the mascara regardless of whether lashes were real or artificial.

Despite the rebuttal, the ASA ruled that the ads that was created by advertising agency McCann Erickson could be misleading.

“We concluded that, in the absence of a disclaimer stating that Penelope Cruz was wearing some individual false lashes added to her natural lashes, and because the ad did not make clear that the claim referred to an increase in the ‘appearance’ of lash length, the ads could mislead.” The regulator said.

The ASA have informed and instructed the company L’Oreal to include a disclaimer in their future ads that feature models wearing false eyelashes and to ensure any further campaigns for the product made clear that the “up to 60%” claim referred only to the appearance of the lashes.

The ASA also criticized the company for its lack of promptness when it came to responding with the complaint.

The company may be lashed by these criticisms they are still confident with the products that they are selling and may have just lost a footing there with the ads. The criticism didn’t really create any damage since the L’Oreal mascara products are still getting sales globally despite the slamming of ASA with their ads.

Rocking Prom Night in Cinderella Dresses

Having the best prom dress that gives you the perfectly flattering and breathtaking looks on that eventful prom night is every girl’s dream. No girl could possibly miss the golden opportunity of being the center of attention at the prom by being the best dressed female around. The perfect prom dress is such a critical part of the wardrobe that it can become even more important than her date! With prom dresses available in such an amazing variety of unique, sexy, and dazzling designs, prints, textures and cuts, choosing the one that is just perfect for you is quite a task! Over the last few years, Cinderella dresses have increasingly grown in popularity and if you wish to show off your fabulous legs and shoes, these are a perfect choice for you.

Do you wish to have all eyes on you when you enter the ballroom hand in hand with your date on prom night? Choose a fabulous dress from the huge assortment of Cinderella dresses available and walk away with the crown like a princess!

The side wrap bridesmaid short prom Cinderella dresses are an ideal choice for any occasion. This short modified sweetheart dress features a shirred waistband that twists at the center. The strapless dress features a gathered bodice and is made of chiffon. It comes in cocktail length and reaches just above the knee. With a soft A-line skirt and optional spaghetti straps included, this dress is sure to turn heads. Pair with some pumps and pearls for a classic look.

The brilliant Faviana couture short prom cocktail dress with rhinestone is perfect for a cocktail event or even drinks and dinner with your closest girlfriends. This bright cobalt dress features a V-neckline with a square back and sparkling embellishments on the shoulder as well as a shirred bodice. The neckline is pleated to add even more detail. The body of the dress is form fitting, and falls to knee-length. Wear this fun style with metallic heels and you’ll be set for a great night on the town.

The purple and gold Jovani short prom dress is a strapless sparkling dress and is a perfect choice for prom. The short length is easy to wear as you show your moves on the dance floor while the sequined sweetheart neckline gives you both a glamorous and romantic look. The lovely short prom dress features a sequined bust with flower corsage. The purple and gold tulle skirt is the finishing touch to a fun and flirty prom dress!

The strapless cocktail blush short prom dress by Nicole Miller is a gorgeous option for prom, bridesmaids, and wedding guests or even for wear on cocktail occasions. The short poly satin dress which falls just above the knee is made of 100% polyester and features a strapless sweetheart neckline, petal pink fabric, and a unique side sash embellishment across the waist with waist sash.

You can truly be the center of attention with the short prom Cinderella dresses that are now available in a variety of stylish designs. Hundreds of dresses are available for you to choose from!

Mango Clothes: A Trendy High Fashion Brand with Unique Business Principles

Let us discuss a few things about the world’s second Spanish fashion retailer—Mango. Although Mango and Zara have the same target market, their business model and strategies are different in many ways.

Mango was established in 1984 with the opening of their first store in Passeig de Gracia in Barcelona. One of the founding brothers, Isaak Andic, who is currently also the president, is in control of the company which is 100% family owned. Given the fact that it may enlarge the company’s financial base, there are no plans of selling Mango shares in the stock market so far.

 The Franchising Strategy

Mango’s franchising strategy allows the company to achieve worldwide presence without shouldering the costs of store ownership. Its international expansion began in 1992 with the opening of two stores in Portugal. In 1997, half of its revenues were already coming from stores outside of Spain. This figure has reached 77% in 2008. The brand has now over 1700 points of sale in 100 different countries and is still growing.

 Zero Manufacturing

Unlike Zara, the company does not manufacture any of its Mango clothes. They rely on more 140 suppliers worldwide, with each region specializing in a certain type of clothing that it can manufacture at a competitive price. With a huge number of suppliers and sales in 90 countries, it can be imagined how powerful and well-designed their supply chain information system is to support their current success and future expansion.

 Communication Focus

Mango’s target market is exactly defined and comprised of women who love fashion and want to wear the latest fashion trends. The company believes that 30% of the passersby are actually within their target market. This way the brand’s essence is not diluted and is very focused on the target market.

Unlike its other Spanish rival, Zara, Mango is actively focused on its image, communications, campaigns, PR events and celebrities to support its fashion presence and promote the brand.

Celebrities are the center of each communication campaign of their Mango clothes fashion line. They are the best people to embody the brand’s essence which include Penelope Cruz, Monica Cruz, Scarlett Johansson and newcomer Olivia Palermo from the MTV show “The City.”

Mango also uses events like the Mango Fashion Awards to recognize its fashion sense. John Paul Gaultier was made chairman of its third edition which featured young designers from different parts of the world to compete in a fashion design contest. This kind of initiative is both interesting and exciting in the sense that it builds the framework for the future of ready-to-wear fashion design, and it also paves the way for the discovery and development of young designers.

Mango has a fashion blog called “Keep the Beat” that it utilizes to keep in touch with its customers and take every opportunity to promote and market the brand.

In conclusion, it is safe to say that Mango has its own distinctive positioning and strategy that is supported by a supply chain that needs to be as lean and fast as possible.