The Start of Tibi Clothing Brand

It was in 1997 when Amy Smilovic started her career in the fashion industry.Amy is the designer and founder of one of the world’s largest contemporary brand today Tibi. Amy assigns to a firm motto of "casual chic" and this theme continually filters through in her work.

From having a fruitful marketing position at American Express in New York City, Amy relocated to Asia with her husband and began designing a small collection of contemporary Tibi dresses.Tibi has rapidly expanded offering of ten collections per year as well as a complete shoe line, swimwear, and home accessories. Amy hand designs a range of prints and styles to match her personal taste and distinctive approach to dressing which she showcases in the tents of Bryant Park each season during NYC's Mercedes Benz Fashion Week. Pretty soon, her husband Frank Smilovic also joined her and now becomes the President of the company.

Her husband, Frank is the one in charge for developing and implementing Tibi's global growth strategy and managing the day-to-day affairs. Before assuming this role, Frank was Senior Vice President of Gateway's Japan, Asia and Australia operations. And prior to Gateway, Frank was with American Express for over 25 years in a variety of senior positions including Head of Finance for Europe, Vice President Worldwide Marketing based in New York and President Merchant Services Group for Asia.

It was in September 2006 when the first Tibi retail boutique was launched in New York. Since Amy is passionate about surrounding herself with creative people and an inspiring environment, the first Tibi’s design studio and showroom was been located in SoHo at 120 Wooster Street and was designed by Steve Blatz and Antonio Saracino. As a matter of fact, the beautiful Tibi boutique has received architectural acclaim in notable publications such as Interior Design Magazine.

Tibi clothing can be found in over 500 specialty stores and upscale department stores worldwide includingStanwells, Saks Fifth Avenue, Henri Bendel, Neiman Marcus, Bloomingdales, Harvey Nichols, Harrods and Scoop. Tibi also has showrooms in Los Angeles, Dallas, London, Milan, Australia and Canada to better support the company’s expansion.. Many celebrities have become avid fans of Tibi's sophisticated prints and captivating creations. Few of them are Scarlett Johansson, Liv Tyler, Drew Barrymore and Reese Witherspoon.

Her youthful and sophisticated style of clothes gives gorgeous inspiration to each individual’s identity. There dresses in bright colors and interesting prints are also perfect for matching with this seasons luxurious fabrics, denim, and leather jackets and boots. Tibi clothing offers something to liven up any wardrobe, and any occasion! Each passionate piece is infused with both masculine and feminine aesthetics and created with rich, luxurious fabrics that harmonize captivating contradictions. Pretty sure you can experience the true you wearing piece from Tibi clothing.