Issa Dresses are Loved by Women Everywhere

The Issa dresses that is a London based fashion brand is garnering some loving from a lot of women and it was brought to the forefront of fashion this year by none other than Kate Middleton. It is quite known that Kate loves Issa. She has been spotted wearing Issa dresses several times and wouldn’t you know? She even wore their Royal Blue Silk dress to officially announce her engagement. It’s not just Kate who’s head over heels with Issa dresses but a lot of women out there too. Daniella Helayel is a Brazilian who was the founder of Issa.

Versatility was the main philosophy of her brand, something that a woman can wear during the day throughout the evening. Daniella’s inimitable style and signature printed silk jersey dresses has made her a fashion favorite. Iconic silk jersey Issa dresses flatter your figure no matter what shape or size you are. They are timeless and will look great for years and years. As Kate has shown, once you discover Issa you will never look back!

But Miss Middleton is not the first to appreciate the versatility of Issa dresses, wich retail at Harrods, Matches and Harvey Nichols for upwards of £400.

Even Madonna was said to be the designer’s couture clients and was known to have had six Issa dresses made for her new movie, WE and they are also a favorite of the Princesses Beatrice and Eugenie, who were always seen as front row regulars at the label’s catwalk shows.

Even Kelly Osbourne was wearing Issa for a television appearance and believe it or not, the likes of Peaches and Pixie Geldof who are known to prefer edgier brands love Issa frocks.

The designer, Helayel who’s in her thirties had launched her label back in 2001. She has even coaxed her celebrity friends onto the catwalk and she traditionally closes her show with a star model.
Those who have had the honour are Mick Jagger’s model daughter, Elizabeth, Naomi Campbell, and Alice Dellal.

She also custom design wedding dresses and had designed one for Jessica Simon, the daughter of Monsson owner Peter Simon. The evening gown by Jessica worn on her wedding night was designed by Daniella.

Kate Middleton somehow became an unofficial ambassador of the brand and was rumored to even receive complimentary Issa dresses. Her clothes from the brand are often custom made, now the whole world knows her favorite is none other than Issa dresses.